V-jaying for the opening of the Reebok Concept Store

Paris, December 4, 2013: The Spice Up agency entrusted Vj Event with the imaging of the inauguration party of the Reebok FITHUB LOUVRE. This is an original and innovative concept that combines a Reebok store and a CrossFit gym. A unique place for brand experience, shopping and practice.

The energy-themed vj performance made it possible to remix the brand’s videos. The videos taken during the race organized in Paris in the afternoon were also integrated into the mix via a full hd sdi control room.
Many personalities were present during the evening: Laure Manaudou, Delphine Chanéac, Benjamin Castaldi, Jean-Paul Rouve, Samuel Le Bihan and Orelsan.
Dj set by Cédric Couvez